ANALISIS PENGARUH HARGA, PROMOSI DAN SALURAN DISTRIBUSI TERHADAP PENINGKATAN VOLUME PENJUALAN YOGHURT PADA PT. SENTRA AGRI MULIA LESTARI SEMARANG

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Tahun Terbit

2021

Author

Samto, SE, MSi, CA

Intan Imam Sutanto, SE, MSi

Abstrak

Tight business competition requires each company to compete with each other, so that price fixing, promotion, and distribution channels that are effective and efficient in exploiting their resources must be done to increase sales volume. The purpose of this study was to determine the effect of price, promotion, and distribution channels on increasing the sales volume of yogurt at PT. Sentra Agri Mulia Lestari Semarang. This study took a sample of 109 respondents with a purposive sampling technique.

Tight business competition requires each company to compete with each other, so that price fixing, promotion, and distribution channels that are effective and efficient in exploiting their resources must be done to increase sales volume. The purpose of this study was to determine the effect of price, promotion, and distribution channels on increasing the sales volume of yogurt at PT. Sentra Agri Mulia Lestari Semarang. This study took a sample of 109 respondents with a purposive sampling technique.

Tight business competition requires each company to compete with each other, so that price fixing, promotion, and distribution channels that are effective and efficient in exploiting their resources must be done to increase sales volume. The purpose of this study was to determine the effect of price, promotion, and distribution channels on increasing the sales volume of yogurt at PT. Sentra Agri Mulia Lestari Semarang. This study took a sample of 109 respondents with a purposive sampling technique.  

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